Best Hair Dye Consumer Reviews And Reports

Hair dye is a great way to change your look, or to simply enhance your natural color. Whether you’re looking for a temporary fix or a more permanent solution, there are a variety of hair dyes on the market that can give you the results you want.

When choosing a hair dye, it’s important to consider your hair type and the level of commitment you’re willing to make. For example, temporary dyes are a great option for those who want to experiment with color without making a long-term commitment. Permanent dyes, on the other hand, are best for those who are looking for a more lasting solution.

Our #1 Pick – Consumer Reports about Garnier Nutrisse Nourishing Hair Color Creme, 415 Soft Mahogany Dark Brown (Raspberry Truffle) (Packaging May Vary)

Garnier Hair Color Nutrisse Nourishing Creme, 415 Soft Mahogany Brown (Raspberry Truffle) Permanent...
30,473 Consumer Reports
Garnier Hair Color Nutrisse Nourishing Creme, 415 Soft Mahogany Brown (Raspberry Truffle) Permanent...
  • Nutrisse shade 415 Soft Mahogany Brown (Raspberry Truffle) permanent hair color adds mahogany tones to your traditional dark brown results that nourishes while it colors and adapts to all hair...
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and...
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage

Top 10 Best Hair Dye Consumer Reports

#1 Pick
Garnier Hair Color Nutrisse Nourishing Creme, 415 Soft Mahogany Brown (Raspberry Truffle) Permanent...
30,473 Consumer Reports
Garnier Hair Color Nutrisse Nourishing Creme, 415 Soft Mahogany Brown (Raspberry Truffle) Permanent...
  • Nutrisse shade 415 Soft Mahogany Brown (Raspberry Truffle) permanent hair color adds mahogany tones to your traditional dark brown results that nourishes while it colors and adapts to all hair...
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and...
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage
#2 Pick
Permanent Hair Color by Revlon, Permanent Brown Hair Dye, Colorsilk with 100% Gray Coverage,...
2,015 Consumer Reports
Permanent Hair Color by Revlon, Permanent Brown Hair Dye, Colorsilk with 100% Gray Coverage,...
  • SALON QUALITY PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting results
  • KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
  • 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts
#3 Pick
Schwarzkopf Simply Color Permanent Hair Color, 3.65 Dark Chocolate
12,483 Consumer Reports
Schwarzkopf Simply Color Permanent Hair Color, 3.65 Dark Chocolate
  • GENTLE ON SCALP: Simply Color's caring formula is dermatologist tested to be non-irritating to the skin. It is free from both PPD & PTD.
  • NATURAL COLOR RESULTS: Enjoy beautiful, vibrant color results that are even from root to tip.
  • VISIBLY HEALTHY HAIR: This gentle hair color is formulated with botanical oat milk, soy protein, and argan oil. It is free from ammonia, alcohol, and silicone.
Sale#4 Pick
Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 3.11 Darkest...
13,960 Consumer Reports
Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 3.11 Darkest...
  • Oil powered with no ammonia permanent hair color Olia shade 3.11 Darkest Platinum Black is specially formulated with a unique combination of strong, ashy reflects for an intensely cool shade with...
  • Best for anyone with natural hair between light brown and black
  • Ammonia free permanent hair color made with a 60% oil blend with natural flower oils to help reverse roughness and dullness to deliver brilliant color and visibly healthier hair that’s hydrated,...
Sale#5 Pick
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair...
49,585 Consumer Reports
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair...
  • Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray...
  • Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous...
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and...
#6 Pick
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1...
30,310 Consumer Reports
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1...
  • Nutrisse shade 40 Dark Brown (Dark Chocolate) permanent hair color is a pure and natural brown shade and one shade lighter than shade 30 Darkest Brown, that nourishes while it colors and adapts to all...
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and...
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage
#7 Pick
Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.6 Intense Cocoa
19,559 Consumer Reports
Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.6 Intense Cocoa
  • 100% GRAY COVERAGE: Gray coverage with long lasting color intensity
  • CARING COLOR: Long lasting permanent color with pre-color serum for strong and healthy-looking hair
  • UP TO 80% LESS HAIR BREAKAGE: (vs. untreated hair) Enhanced K·Bond-Plex repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy-looking hair
Sale#8 Pick
Garnier Hair Color Nutrisse Nourishing Creme, 50 Medium Natural Brown (Truffle) Permanent Hair Dye,...
30,696 Consumer Reports
Garnier Hair Color Nutrisse Nourishing Creme, 50 Medium Natural Brown (Truffle) Permanent Hair Dye,...
  • Nutrisse shade 50 Medium Natural Brown (Truffle) permanent hair color is a medium brown shade that allows your natural tones to show without reflects that nourishes while it colors and adapts to all...
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and...
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage
Sale#9 Pick
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde,...
20,847 Consumer Reports
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde,...
  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to...
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you,...
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and...
Sale#10 Pick
Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, V2 Dark Intense Violet (Spiced Plum)...
12,808 Consumer Reports
Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, V2 Dark Intense Violet (Spiced Plum)...
  • Nutrisse Ultra Color V2 Dark Intense Violet (Spiced Plum) permanent hair color is a dark purple shade with added intense violet tones and adapts to all hair textures for long lasting bold color
  • Best for anyone with natural hair between light brown and darkest brown
  • Formulated with intensity-enhancing color boost technology, and a blend of triple fruit oils -avocado, olive, and shea - to deliver bold, boosted permanent hair color that nourishes while you color

Frequently Asked Questions (FAQs) About Hair Dye

Why is it that my hair color fades so quickly?

This is because the pigments in the dye can be broken down easily by shampooing and other cleansing products. In addition, sunlight and heat exposure can also contribute to fading.

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To help prevent your color from fading too quickly, use a color-protecting shampoo and conditioner and avoid washing your hair too often. You should also try to stay out of the sun as much as possible and use heat-styling tools sparingly.

How can I make my hair color last longer?

In addition to using a color-protecting shampoo and conditioner, there are a few other things you can do to make your hair color last longer.

I’m thinking about switching hair colors, but I’m not sure what will look good on me. Any suggestions?

If you’re thinking about switching hair colors, it’s important to consider what will complement your skin tone and eye color.

  • If you have fair skin, you might want to try a lighter hair color such as blonde or light brown.
  • For those with medium or olive skin tones, golden or caramel hues tend to look good.
  • And if you have darker skin, rich chocolate or burgundy shades might be flattering.

As for eye color, blue eyes tend to pop with colors like platinum blonde or red, while green eyes look great with copper or golden hues. Brown eyes can pretty much pull off any hair color along with it.

I’m pregnant/nursing—can I dye my hair?

It’s probably best to avoid hair dye during pregnancy or while nursing. This is because the chemicals in the dye can potentially be absorbed by the skin and passed on to the baby. If you do decide to dye your hair while pregnant or nursing, be sure to use a low-chemical, semi-permanent hair color and avoid getting the dye on your skin.

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I have really sensitive skin—is there a hair color that’s right for me?

If you have sensitive skin, you might want to consider using a semi-permanent or demi-permanent hair color, as these products generally have fewer chemicals than permanent hair dyes. You should also avoid hair color that contains ammonia, peroxide, or other harsh chemicals. And be sure to do a patch test before using any hair color, even if it’s one that’s specifically marketed as being gentle on the skin.

I’m allergic to hair color—what are my options?

If you’re allergic to hair color, there are a few things you can do. First, try using a product that’s specifically labeled as being “allergy-free.” Second, consider using a semi-permanent or demi-permanent hair color, as these products generally have fewer chemicals than permanent hair dyes. Finally, try doing a patch test before using any hair color to see if you have a reaction. If you do have a reaction, stop using the product immediately and consult your doctor.

Conclusion

It’s also important to keep in mind that not all hair dyes are created equal. Some contain harsh chemicals that can damage your hair, so it’s important to read the label carefully before purchasing. If you have any questions or concerns, be sure to consult with a professional stylist or colorist before using any new hair dye.

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